E-Commerce at Yunnan Lucky Air - 5422 Words

08-076 August 11, 2008 E-commerce at Yunnan Lucky Air Inaki Berenguer, Cai Shijun, Li Liang, Liu Jing, Ningya Wang Preserve the essence of traditional Chinese culture while learning from successful models of the world. - Yunnan Lucky Air, statement of corporate culture Fortune had favored Yunnan Lucky Air. Four years after its founding in 2004, Lucky Air had grown into a US$104.3 million (RMB720 million) low-cost airline, serving domestic routes from its hub in Kunming, the capital of southwestern China’s Yunnan province. Yunnan was one of China’s top tourist destinations, famous for its beautiful landscape and multi-ethnic culture, and Lucky Air had successfully attracted over 1.2 million Yunnan-area travelers in 2007 alone – more†¦show more content†¦A wave of new low-cost airlines had emerged, making domestic travel more affordable for everyone. Analysts estimated that about 780 routes were appropriate for low-cost flights, based on route popularity, trip length, and similar factors, and that by 2013 25% of passengers would be carried by low-cost airlines with a p rojected growth rate of 20% per annum.1 The growth potential attracted many new entrants and intensified competition. Government regulations restricted airlines’ ability to reduce ticket prices, yet the sheer abundance of low-cost airlines pressured each to lower its ticket prices as much as possible. Some airlines opted to expand beyond offering flights alone. Spring Airlines, launched in 2005 and based in Shanghai, flew to 23 destinations within China and had achieved US$72 million in revenue and US$4.3 million in net profit by the end of 2006. The key to Spring’s growth strategy had been the decision to pursue the large Shanghai tourist trade by offering discounted tour packages. By bundling with hotels and other travel services, Spring was able to offer a fare 34% lower than average market price. Company History Lucky Air was founded in 2004 with an initial capitalization of US$2.2 million (RMB15 million). As one of China’s most popular domestic tourist dest inations, Yunnan province was seeing significant growth in the number of tourists. Between 2007 and 2008, the number of projected arrivals was predicted toShow MoreRelatedE Commerce at Yunnan Lucky Air1685 Words   |  7 PagesE - Commerce at Yunnan Lucky Air: Introduction: Backed by the Hainan Airlines of the China, Yunnan Airlines was founded in 2004 as one of the most cost-effective domestic airline operating from its hub in Kunming, in the province of Yunnan. The limited route license added to the airline’s competitive advantage and maintained its monopoly within the region. Its major competitors include Air China and China Southern Airlines among others. As Yunnan is one of the most attractive tourist destinationsRead MoreYunnan Luck Air Case Study Essay1721 Words   |  7 Pages1. What are Yunnan Lucky Air’s best options? Luck Air had a great business model, and that was to follow the same model as Southwest Airlines in the United States. Because Luck Air is considered a domestic airline in China they operate on a small scale compared to major competitors and so it made economical sense to offer low-cost, high-efficiency to their customers. In 2007 Lucky Air was able to more than double the amount of passengers from the year before by using a low-cost tactic. HoweverRead MoreLucky Air the Beginning727 Words   |  3 Pages1. What are Yunna Lucky Air’s best options? Lucky Air chose to follow the model of the Southwest Airlines in the United States. Lucky Air is a domestic airline located in China. Because it is a low-cost and high-efficiency airline it doubled the amount of passengers since 2007. E-commerce was a risk Luck Air decided to take on because other airlines were now offering low-cost high-efficiency flights. E-commerce by definition is commercial transactions conducted electronically on the internet. This

The Yellow Wallpaper By Charlotte Perkins Gilman - 2208 Words

Charlotte Perkins Gilman addresses two distinct social injustices in her short story â€Å"The Yellow Wallpaper.† She discusses the 19th Century oppression of women and the treatment those with mental illnesses endured. Gilman herself has experience with both injustices, which is why her story is considerably semi-autobiographical. She conjures up fictional story with the help of the realities of society and some factual personal experiences. Gilman exposes the actualities of such injustices in a way that reveals their truths to her readers and condemns those who use and accept them. Charlotte Perkins Gilman parallels the character Jane in the story â€Å"The Yellow Wallpaper† through her own experience with and knowledge of women’s oppression and†¦show more content†¦Gilman begins the story telling how Jane is oppressed not only by her husband, but by any male authority figure. This is evident when Jane states, â€Å"If a physician of high standing and one’s own husband, assures friends and relatives that there is nothing the matter with one but temporary nervous depression†¦a slight hysterical tendency†¦ what is one to do?† (Gilman 310). This statement is the first instance where Gilman shows the reader that men hold a higher status in society. Hudock shares that the 19th century society was built on unequal power in relationships which caused women to lack courage and self-esteem to assert themselves (1-3). As the story continues Jane tells how she feels in her relationship with John. She states, â€Å"It is hard to talk with John about my case, because he loves me so† (Gilman 315). It shows that she definitely lacks courage and self-esteem to assert herself when it comes to John, and again when she says, â€Å"I am a comparative burden already† (Gilman 312). It can be inferred that there is more to the oppression of women than just merely being restrained to a societal standard. These sta tements also tie into Hudock’s belief that men who hold power deprive women of meaningful activity, purpose, and self-definition (1-3). Jane understands that because she is a woman there are certain trials

Nursing Shortage In America Free Essays

This paper examines the issue of nursing shortage in the light of the report published by the American Association Of   Colleges of Nursing on the subject . This report examines the issue in detail citing various reasons and issues concerning the problem . A brief overview of the report and further supportive facts are as under : Issue of Nursing Shortage: Ever since Florence Nightingale revolutionized nursing practices, nursing has been playing a pivotal role in the delivery of health care. We will write a custom essay sample on Nursing Shortage In America or any similar topic only for you Order Now This has been due to the ever increasing demand made upon the health profession in all stages of its delivery. With increasing population and the plethora of diseases to combat, hospitals around the world are facing a lot of problems, nursing shortage being one of them. According to a report published by the American Association of colleges of nursing it has been cited that recent researches have pointed out that an acute shortage of nurses is being observed in the different states across America. It is projected that by the year 2024 the shortage would increase by 340,000 as compared to the current shortage of 118,000 nurses. The reasons for this shortage are the short term policies which have been formulated in this respect (AACN, 2007). Influencing Factors : Though a lot of factors are contributing towards the shortage of nurses , however the five main areas which need special emphasis in this regard include: 1)  Ã‚  Ã‚  Ã‚  Ã‚   Training 2)  Ã‚  Ã‚  Ã‚  Ã‚   Poor job environment 3)  Ã‚  Ã‚  Ã‚  Ã‚   Increased patient turnover 4)  Ã‚  Ã‚  Ã‚  Ã‚   High nurse turnover and vacancy rates 5)  Ã‚  Ã‚  Ã‚  Ã‚   Slow rate of growth of nurses A lot of attention has been given to producing medical doctors, very less attention has been given to the training of nurses. The other reasons cited in the report are the poor job environment, increased burden of patients, lower turnout. These factors are constantly challenging the health professionals. This is having an adverse impact on patient care. With the time slot available for each patient the level of nursing care has decreased a lot since the past few years. The increased frequency of errors being reported is also a result of these shortages. Other Studies: Besides the fact sheet which has been prepared by the American Association of colleges of nursing , a lot of studies have been carried out on this subject. Due to paucity of space a few of them are being presented for review: In an article published in readers digest in 2003, by John Prekannan has very rightly pointed out that if significant attention is not paid to the currently dwindling nursing population might adversely affect patient care. The increasing family pressure on nurses and their failure to tend to every case was cited as among the reason for a higher mortality rate. Another important point which has been made is the aloof attitude the patients experience from the nurses involved in their care. As compared to yester years when patients were received warmly by the nursing staff the present day health care is a constant reminder of the toll inadequate staffing may take on the already overburdened nurses (John Prekannan, 2003). In another research project which has taken a look over the reasons for this shortage has brought four main points in the lime light viz ageing workforce, declining enrolment, changing work climate and poor image of nursing (Goodin 2003). The answer to all these problems lies in formulating policies to combat this dearth of nursing professionals. Adequate resourcing and financing is the key when it comes to training programs. The grants which are being offered for the revival of nursing industry are not the only means of a revival but to change and bring about a powerful image of the nurses and to glamorize the profession is the key (Chandra , 2005)   . Solution : The focus needs to change from producing just doctors to the production of quality nurses so that the new trends and advancements which are taking place every now and then in the medical filed can be put into practical use by the sufficiently qualified nursing staff. Nursing programmes should be devised so that nurses may have a chance to develop and groom themselves according to the needs of the modern society. References American Association of Colleges of Nursing, Nursing Shortage Fact Sheet, Published 2007 John Pekkanen, Nursing shortage is America’s biggest health care crises, Article published in Reders Digest, September 2003 Janiszewski Goodin HGoodin , The Nursing Shortage in The United States Of America-an integrative review of literature, Published din Journal of advanced nursing, Volume 43 , Number 4 , August 2003. Chandra, Ashish, Willis, William K Importing Nurses: Combating the nursing shortage in America Copy right 2005 Heldref Publications    How to cite Nursing Shortage In America, Essay examples

Handmade Purses Totes & Organizers

Question: Discuss about the Handmade Purses Totes Organizers. Answer: Applicable Environmental Factors: The production of an item affecting the environment and harming the ecological balance of the nature is not a desirable idea. Since the product chosen to be sold at Oxfam shop is the handicraft bag, it can be said that its production will have the least harmful impact on the environment. Unlike the disposable plastic bags, which can be deemed as a major source of pollution, the handicraft bags can be reused and recycled, and consequently will not contaminate the landmass or the water bodies (Mousa 2016). The handicraft bags will employ the use of a piece of cloth or paper that even if disposed will cause the least harm, and will never clog the water. Economic Factors: As far as the economic factors are concerned, it should be noted that these handicraft bags are usually the craft works, whereby the products will be made without the minimum intervention of machines or equipment. Consequently, these hand-made products can be produced at a very minimal cost. However, the people if Sydney usually have high preferences for stylish leather bags, and elegant plastic bags. Hence, of these bags are not sufficiently promoted, the bags are likely to lag behind (Lin et al. 2015). However, it is to be noted that with a limited number of distributors and sellers, the bargaining power of the seller and the distributor is likely to increase, leading to high labor rates and cost price and low profitability. This can be seen to be economically disadvantageous. Natural or Physical Factors: The lack of natural resources can be seriously threatening for an industry that is based on the production of naturally hand-made products. The handicraft bags usually need to employ the use of jute, paper, leather for the production purpose. For making the products aesthetically appealing, the use of paper mills as well as water mills becomes indispensible. In fact for the production of a dozen of handicraft bags, the use of a minimum of 400 gallons of water is a must. Besides, jute is also highly important for the production of fancy jute bags. Although Australia cannot be regarded as a highly water-abundant nation, the regions in Australia have sufficient water to facilitate the production of these bags (Donohue 2016). Besides, although Jute itself I not found abundantly in Australia, the same is imported from its top trading partner, Bangladesh, and hence these natural resources can be abundantly found and used for the production of these handicraft bags in Australia. Technological Factors: lthough as compared with the other products, the handicraft materials are usually manufactured and produced involving the dexterous skills and artistic power of the artisans, the use of new technology will help in improving the quality of the output. Although the primary target market is Sydney, global positioning of the product will help in drawing the attention of greater number of consumers. Hence, latest technology will need to be adopted for improving the durability of the fragile products, and for changing the manufacturing process as a whole. Besides, it is important to invest in technologically innovative machines to ensure that the final products have a perfect finish and glossy fabric so as to compete with the rival leather firms of Sydney. Cultural and Social Factors: The most important cultural factor likely to affect the production of handmade bags in Australia is that the nation enjoys a multicultural and dynamic population, as a result of which the residents of Sydney or Melbourne love exploring the traditional and cultural history of the rural and less known regions of the world (Kremmer and Symmons 2015). A large part of the Australian population comprises of the inhabitants of the Torres Strait, and thus is inherently drawn to the hand-made materials and will tend to buy the products having a rural association in them. The upper class and the upper middle class people of Australia have a natural love for things of fine texture and exquisite taste, and hence will tend to opt for the handicraft bags. However, since the price of the bags will be moderately high, the middle strata of the society are likely to have a lukewarm response to these products (Zivanpovick and Luck 2016). Micro Environmental Factors: The micro environmental factors of a product also largely affect the business prospect of an organization or the profitability of a product. First of all, as far as the employees are concerned, they are to be hired at a moderately high rate, as the production of hand-made bags would require intense labor. However, the unemployed youths of Australia should be employed and trained, as his would be cost-effective as well as an act promoting a social cause. The suppliers supplying the jute materials would be comparatively low in number, and hence they would always have an upper hand in the negotiation process (Donohue 2014). The competitor factor would play an important role, as the higher class of Australian people may tend to buy products from Bundy Bag, BagWorld and Crumpler, and hence media vehicles such as TV ads and social media tools should be used for promoting the social cause these products intend to support. The Sellers: Avenue Fair Trade can be chosen as the seller of the products, and as social enterprise, the organization employs the help of less privileged and physically challenged Australians for producing the handmade bags and other products. The vision of the selling organization is that the consumers are not only helping the organization, but are also supporting the food and life of the underprivileged residents of Australia. The Customers: As mentioned earlier, the consumers of the handmade products would be usually the residents of Sydney belonging to the upper middle class or the upper class of the society. This group of consumers, mostly the elite socialite class, would not only prefer to have distinguished products marked by a fine aesthetic taste, but would also like to uphold a social cause. The Public: The public, aware of the concerns of the Fair Trade would try its best to come forward and help the less privileged people in their own trivial ways. However, it is important to make the public aware of the fact how the production and sale of these articles help the poor and disabled people, and the same can be done via powerful promotional strategies. References Donohue, N., 2014. On the Go Bags: 15 Handmade Purses, Totes Organizers; Unique Projects To Sew from Today's Modern Designers. Donohue, N., 2016. On the Go Bags: 15 Handmade Purses, Totes Organizers; Unique Projects To Sew from Today's Modern Designers. Kremer, P.D. and Symmons, M.A., 2015. Mass timber construction as an alternative to concrete and steel in the Australia building industry: a PESTEL evaluation of the potential.International Wood Products Journal,6(3), pp.138-147. Lin, C.M., Chi, W.Y. and Lin, L.Y., 2015. Innovative Design of Customized Fashion Handbags.International Journal of Systematic Innovation,2(4). Mirich, D.L. and Cavey, L.O., 2015. Lacing Together Mathematics and Culture.Mathematics Teaching in the Middle School,21(1), pp.16-24. Mousa, E.I.A., 2016. Recycle Plastic Bags Waste into Handmade Textile Products.International Journal of Textile Science,5(2), pp.31-35. Zivanovic, A.J. and Luck, G.W., 2016. Social and environmental factors drive variation in plant and bird communities across urban greenspace in Sydney, Australia.Journal of environmental management,169, pp.210-222.